Workshops created to define your digital path using your brand as our guide.
Goods
NKC
iCare Brokers
Jordan Auctioneers
WeDo Workspaces
Go Rentals
Dublin Area Plumber
Athy RFC
St Canice's Cathedral
Broadsword
Sweet Reads Bookshop
Goods NKC iCare Brokers Jordan Auctioneers WeDo Workspaces Go Rentals Dublin Area Plumber Athy RFC St Canice's Cathedral Broadsword Sweet Reads Bookshop
WHY WORKSHOPS
Well, because they work. Really really well. We use workshops as a core tool. They result in a much deeper understanding of you, what your brand stands for, your vision, values, personality and purpose. The result is a solid digital positioning for your business to grow from. We run our workshops for start-ups, single entrepreneurs, side hustlers and established businesses.
OUR WORKSHOPS
01. BRAND IDENTITY WORKSHOP
Answering “Who are we? No really… Who are we?”
We all have our favourite brands. The ones we connect with. You’re probably thinking of a few of your most liked ones right now. Without noticing those brands have created a relationship with you. They’ve developed a personality that you connect with.
Our brand identity workshops help to do the very same for your business. We work with you to create a unique tone and personality crafted by the people who know your business best, you!
02. DIGITAL COMMUNICATION WORKSHOP
Answering “How do we reach our customers?”
Digital communication is the cornerstone of any marketing strategy. It enhances relationships with existing customers while helping to access new ones in ever more exciting ways. The ever-increasing challenge is matching resources to ambition.
Working through our digital comms workshop we work together to helo refine how and when your business should communicate.
03. WEBSITE DEVELOPMENT WORKSHOP
Answering “How do we create a useful resource for customers?”
There’s rarely a one-size-fits-all website. They should be customised to specific goals and unique problems that are important to your customers and your business.
We workshop together to find your website war-cry. We search out that point where your audience’s most pressing problems meet witåh your abilities to support them. That point where we can centre in on the core purpose and focus of your website and connect that to your brand.
04. AUDIENCE PERSONA WORKSHOP
Answering “Who exactly are we serving?”
When a brand talks to everyone, it speaks to no one. But you also want to connect with as many possible customers as possible. Develop relationships. Make sales. Based on that it’s understandable to want to share your message with as many different people as possible.
By defining who we speak we can improve messaging, tone, interactions and personality. Using your own tone of voice and visual identity we can target your audience in a way that they find engaging, with content they are interested in.
We explore the good and bad in your audience and discover who are the ideal targets.
05. CUSTOM WORKSHOP
Answering custom questions unique to your business.
You know what the problem is with menus? Sometimes they don’t have exactly what you feel like you need right now. So you move to the next restaurant and take a look.
Usual also offers customized workshops or project scoping sessions tailored to a specific goal or unique problem for your business. In these workshops, we work together so we can both understand a problem and work together on a plan of action to solve it. Scoping sessions will give you insight into who we are, how we work and what makes us different from other digital agencies.
Fill out our contact form and we’ll hop on a call to learn more about your specific goals and objectives. Then we can determine if a custom workshop or scoping session is right for you.
HOW IT WORKS
Choose one workshop, bundle them all or go bespoke.
Step 1 >>>
Step 1 >>>
Get in touch with us using our contact form. We’ll arrange a call to speak briefly. On the call, we’ll make sure one of our workshops is right for you and your business. If we feel it’s not, we’ll tell you why. We’ll also recommend what can be done instead. But assuming it is…
Step 2 >>>
Step 2 >>>
We’ll send you an agreement, an invoice, payment information, which materials to gather and lots of questions. The questionnaire asks you to discuss your goals, company structure, business model, audience, products, pricing, competitors, points of differentiation, promises to the market, revenue streams, messaging. Why do we do this? For us to serve you we need to know you.
Step 3 >>>
Step 3 >>>
This is the warm-up. We then schedule a 1-hour pre-workshop discovery call with your key decision-makers. On this call, you have an opportunity to share further insights about the brand and business challenges we’re aiming to solve. This is a little more open forum and really helps us to understand the people behind the brand. We’ll schedule the workshop date and time, and send you the agenda for the session.
Step 4 >>>
Step 4 >>>
We host your workshop onsite, offsite, or online. Working with pre-planned exercises specifically tailored to your business objectives. We build in fun interactive exercises with plenty of breaks for head-space, and more during your session.
Step 5 >>>
Step 5 >>>
When we’re done with workshopping we email you full reporting on all that we talked through, learned, planned and targeted for. All prepared in a visual pack for you to look back on when needed. The result is clarity, alignment, and tactile moves to guide your team forward confidently.
