Let’s face it, people are glued to their phones these days. Whether they’re browsing, shopping, or just endlessly scrolling, it’s all happening on mobile. So, if your website doesn’t look good on a phone, you’re missing out big time.

When it comes to eCommerce, standing out in the crowded digital marketplace is vital, and SEO (Search Engine Optimization) is a powerful tool to help you do just that. Whether you’re a seasoned Shopify user or just starting out, optimising your store for SEO can significantly impact your visibility and, ultimately, your sales.

We’ve all been there… waiting for a sluggish website to load, growing more impatient with every second. Let’s be honest: in a world where we can get everything now, slow websites simply don’t cut it. But it’s not just about the frustration (the pain is very real). If your site takes ages to load, you’re not only risking high bounce rates but also your spot on Google’s search results.

SEO can often feel like a daunting maze, but it’s one of the most important pieces of the puzzle when it comes to running a successful eCommerce store. If your customers can’t find you in search results, they won’t even know you exist!

Creating high-quality content is essential, but if your target audience can’t find it, your efforts might be in vain. That’s where Search Engine Optimisation (SEO) comes into play.

With so many things happening online that are not quite what they make out to be trust has become everything. Consumers are doing more research than ever before, scouring websites, reviews, and even your social media from five years ago (yes, that Instagram post from 2019 is still being judged). When potential customers arrive at your site, they’re looking for signs that you’re not just another pretty homepage but a reliable business that delivers.

Search Engine Optimisation (SEO) is at the crux of any website content that drives organic traffic. Organic traffic often drives better engagement than other sources due to increased trust and credibility, as well as better targeting. To boost SEO it is important to generate high quality content. But what exactly is that?

Enhancing Site Visibility. Squarespace offers a robust platform for building stunning websites, but to truly capitalise on its potential, you need to optimise it for search engines. Here's a detailed guide specifically tailored to help you improve your Squarespace site's visibility.

In this blog we take a look at some simple and practical strategies for optimising elements to enhance your SEO efforts and improve your search engine rankings.

Starting out your keyword research is an exploratory journey where the aim is not just to predict what you believe your audience is searching for, but to precisely identify the terms they are actively entering into search engines.